So I have been using Tweetmeme for a while now. Got curious today and checked out how they were doing from a traffic perspective and was amazed by the results. In less than a year, they have grown to over 15MM unique users. More stunning perhaps, is that they are catching up to the current leader in the category Digg. At this rate, they could potentially be bigger than Digg within a year.
Now, as much as it is interesting that they are closing the gap with Digg, the more interesting thing is how this demonstrates the power of social recommendations. Tweetmeme has no original content. Moreover, it has no messaging infrastructure. It repurposes contextualized content from Twitter and users can reshare information using Twitter. In short, it is an amplifer for Twitter. That being said, it is an inventory-creation machine.
Not sure how many guys that team is, but I have to believe that they are already profitable by just selling limited advertisements. Congrats to that team – incredible results.