Moving to One Sharing Platform – AddThis vision being realized


Today is a big day at Clearspring.  We have released the next version of AddThis.

In addition to being able to share links, the AddThis platform can now support the sharing of embeddable content like widgets, videos, and photos.  This is a capability we pioneered at Clearspring and our now leveraging to make AddThis ‘the’ platform for sharing all content types and realizing our vision for a Universal Sharing Platform that we had last year.  This is the first version of our new platform, so look for a lot more to come.

We are now the largest distributed sharing platform on the web, reaching over 520MM unique users worldwide.  To put that in context, if we were a publisher, only Google, Yahoo, and Microsoft have larger reach.  This is a whole lot of data for us to mill through and we are hard at work figuring out how to leverage that data to add value to the community.
Congrats to everyone on the team.  I am so proud to be working with so many great people.  Reblogged the post from the AddThis blog here:

Moving Towards One Sharing Platform

May 27th, 2009

In September 2008, Clearspring acquired AddThis, making us the leading distributed sharing platform.  Our vision for the combined entity was simple – provide the web with a simple platform to make it simple to share any content, to anyone, anytime.

The growth that we have experienced since then has been stunning.  When we joined forces, we reached around 200MM unique users.  With your help we have more than doubled that reach.  As of April 2009, comScore Extended Web reports that we now reach over half a billion people – nearly 50% of the entire global web.

As we have rushed to keep pace with our growth, we’ve laid the groundwork to enable the realization of our vision for a truly open content sharing platform.   We started by leveraging the knowledge, functionality, and infrastructure to improve AddThis.   We’ve revamped the Web site, rewrote the AddThis JavaScript client, created in depth documentation and support mechanisms, and applied our world-class analytics infrastructure to improve the AddThis reporting experience.   To date, these changes have been made to improve AddThis as a platform for sharing links.   Today, we are taking the first step towards making AddThis the one-stop-shop for developers wanting to enable sharing beyond links.

Before, AddThis specialized in enabling users to share links back to your website.   Now with our API, you can also enable your users to post embeddable content like videos, photos and more – taking your site experience with them.   We have leveraged our experience with widgets at Clearspring to provide a simple approach that we think will be truly powerful. We’ll be doing another update to this capability soon that will enable even more of the powerful widget-sharing functionality from Clearspring to be leveraged via AddThis.

No cake is complete without the icing.  So responding to popular demand, we added a set of blogging services as sharing destinations that you may remember from Clearspring – Blogger, TypePad, WordPress.com and Tumblr.  We also added our friends from Plaxo.

6 thoughts on “Moving to One Sharing Platform – AddThis vision being realized”

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>