To blog, or to microblog?


Like many of the 2.0 geekery out there, I have been blogging for a couple years now.  My first real blog, Convergence, lays dormant collecting dust in the boundless information sphere that is the web.

Blogging is a great way to organize my thoughts, put out new ideas, and get feedback on concepts that I am kicking around. The general idea, however, is that I can broadcast a collection of ideas via a post that, in turn, becomes part of the web and attracts comments from interested folks in a community of interest.
I originally started blogging on Blogger. I moved over to WordPress about two years ago. Recently, however, I have been spending more time using services that let me communicate in smaller chunks. Specifically, I have been using Twitter, Friendfeed and Facebook. Because of the ecosystem of Twitter applications, I have managed to collapse my communication channels down a bit. All I have to do is post to Twitter and – POOF – my post is on Facebook and Friendfeed – ready to be commented on.

Today, I posted a little thought I had about connecting Pandora and Facebook, on my wall:

Hooman is thinking that it would KICK ASS if pandora would dynamically update my status with the song I am listening to and a link. Thoughts on this revelation?

Within the day, several friends quickly started discussing the idea. The total comments on the topic last time I checked were six. That’s pretty powerful. More and more I am spending time communicating in short bursts. It seems like it makes more sense for me to publish large collections of ideas via my blog and the rest via microblogs.

What does microblogging mean for the future of blogging platforms? Will less people blog? Or will the platforms themselves evolve to enable short-form communication? Wonder what Matt Mullenweg thinks?

hoomanradfar Written by:

  • Will some bloggers blog less due to micro-blogs, yes. But so many more long form bloggers will be drawn in through the accessibility of micro-blogging that it will certainly net positive.

  • Good call. I think that makes sense. My guess is that blogging platforms will be used more as a cheaper way for people to publish short articles on topics, whereas microblogging tools will predominately be used to share findings, or broadcast comments.

    My big question is what happens to blogging platforms over time as the world gets increasingly specialized. Specifically, with the rise of Disqus, Rateitall, JS-kit, in conjunction with CMS software, what is the fate of 'integrated' publishing platforms.

    Will they evolve into something else?

  • Todd Havens

    I'm not wildly conversant in this area, but I almost see microblogging as a form of marketing for the long-form blog. Microblogging is an immediate conversation of somewhat limited scope, one that can't really flesh out a given topic until the writer/blogger has time to organize their thoughts, create a thesis (consciously or not) and then back it up with relevant data. Microblogging feels almost verbal to me while long-form blogging is undeniably anchored in the craft of the written word.

  • I think that this is definitely a good perspective from the vantage of a blog writer. Specifically, I agree that tweets and other short form content that point to other long-form content can be valuable marketing tools. That being said, I think that much of the communication that occurs through blogs and comments can be done through sharing and shorter-form. So, ultimately, perhaps the fate of the blog is that it becomes a lower-cost alternative to expensive CMS systems.