S&N has announced that it will now be adding widgets to lager cans. Via Morning Advertiser:
The new cans will be available from 14 April and the lagers are said to taste closer to draught versions that are served in pubs than the existing canned products that are available….The new lagers will sell at a premium of around 15% compared with the non-widget versions.
This is a big step for the widget industry. And, as you can see, widgets add clear value to all products. For those of you that are history buffs, widgets have a long-standing relationship with alcohol. For more, see an old school post here.