The hot topic recently has been social advertising, or as they are now called, SocialAds.
This has been a relatively new trend given that the Facebook Platform literally spawned this space just a few months ago. Yes, it has been months. Welcome to Web [whatevertheheckyouwant].0.
Since the Facebook Platform launch this summer, there have been a couple folks that have thrown their hats into the ad game. Some are old hands from the widget space. Others are newcomers to the scene like Lookery and SocialMedia. Oddly enough, very few of these folks are recognized players in the advertising game.
Here is a list of folks I follow:
All this is great. Social Application Developers have a number of choices for monetization. The pink elephant in the room, however, is what are the big boys – including Facebook – planning on?
Well, there has been a lot of theory around this until recently. But it looks like the gorillas are coming:
According to Nick from AllFacebook:
Mark Zuckerberg will be announcing the launch of Facebook’s new advertising system on November 6th. I have spoken with at least one individual who’s company was invited to the event. According to advertising industry insiders, information about users’ relationships can be used to target them on the site and off of the site.
AdAge also indicated the other day that the GOOG is coming (surprise) as well:
Eric Schmidt asserts, “How will those developers get paid for those services?” he said. “We would like to have our ads in those applications.”
I am sure that Advertising.com is not sitting around eitehr. So the question is, how will this all pan out? Is there some advantage that the first movers have? All of the graph data is equally open to all parties. Or, was it all just a gold rush that is about to run out?
My biggest question is, ‘what is the future of the CPI (cost-per-install) model?
The monetization of social applications is definitely something I will be following more. If anyone has any thoughts/ideas/scoops, let a brother know. Back to work.