IBM has tossed it’s hat into the Web 2.0 ring and posted a framework for media companies struggling to understand the shifting landscape. According to the folks at Big Blue:
Four business models for media companies will likely coexist at least through 2010, with some of them experimenting with multiple models simultaneously, yielding a market that looks extremely varied and even chaotic at times
The four major models they believe will be co-evolving and competing for life are the walled garden, traditional media, aggregator, and hyper-syndication. These models are consistent with the recommendations and frameworks I posted a while back. Although I do not agree with some of their interpretation of the dynamics/outcomes, it’s interesting to see ideas that have been roaming the wild-west of the web repackaged for Corporate America.
As a humorous aside, check out their 10 Best Bets page. I am a big fan of #5:
Innovate new business models.
And that, my friends, is how you make the big bucks. ‘Nuff said. 🙂