IBM on Media 2.0

IBM 2.0 Logo

IBM has tossed it’s hat into the Web 2.0 ring and posted a framework for media companies struggling to understand the shifting landscape. According to the folks at Big Blue:

Four business models for media companies will likely coexist at least through 2010, with some of them experimenting with multiple models simultaneously, yielding a market that looks extremely varied and even chaotic at times

IBM Media 2.0

The four major models they believe will be co-evolving and competing for life are the walled garden, traditional media, aggregator, and hyper-syndication. These models are consistent with the recommendations and frameworks I posted a while back. Although I do not agree with some of their interpretation of the dynamics/outcomes, it’s interesting to see ideas that have been roaming the wild-west of the web repackaged for Corporate America.

As a humorous aside, check out their 10 Best Bets page. I am a big fan of #5:

Innovate new business models.

And that, my friends, is how you make the big bucks. ‘Nuff said. 🙂

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hoomanradfar Written by:

  • "Innovate new business models."

    I'll get right on that.

  • You just gave away the special sauce…people pay big bucks for that stuff.

  • Hooman Radfar

    HA HA HA. That piece of advice is free.

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