Today Clearspring Technologies and NBC Universal are officially announcing a first-of-kind partnership. One of the largest media companies in the world will be working hand-in-hand with a widget syndication platform to execute a major cross-division strategic distribution initiative. This partnership is not just significant for Clearspring. It signifies a major shift for big media. They are officially moving away from a destination model and embracing the new model in web distribution – syndication.
The new model is media served a la carte. Video, text, audio, images, and applications are being exposed via web services and widgets. People are no longer are satisfied with the “go-to” content model, instead demanding a “come to me” web. – from Surviving Web 2.0 post
This announcement is particularly meaningful given the recent Facebook F8 announcement. One of the fastest growing destinations on the web has officially opened their gates to widget developers. And now big media is officially playing along. I guess Newsweek was right to declare 2007, ‘The Year of the Widget.’
For Clearspring, this part of a series of major announcements (see Clearspring/CBS announcement) as we continue to execute on our mission of being the most scalable syndication platform on the planet. Believe it, or not, we have a couple more tricks up our sleeve. Stay tuned gang – this summer is going to be exciting.
p.s. As an aside, it is amazing to see how fast this space is growing. I remember last summer when my brother and me were writing the first web widget definition in Wikipedia. 😉