Clearspring & NBC

NBCU Clearspring GraphicToday Clearspring Technologies and NBC Universal are officially announcing a first-of-kind partnership. One of the largest media companies in the world will be working hand-in-hand with a widget syndication platform to execute a major cross-division strategic distribution initiative. This partnership is not just significant for Clearspring. It signifies a major shift for big media. They are officially moving away from a destination model and embracing the new model in web distribution – syndication.

The new model is media served a la carte. Video, text, audio, images, and applications are being exposed via web services and widgets. People are no longer are satisfied with the β€œgo-to” content model, instead demanding a β€œcome to me” web. from Surviving Web 2.0 post

This announcement is particularly meaningful given the recent Facebook F8 announcement. One of the fastest growing destinations on the web has officially opened their gates to widget developers. And now big media is officially playing along. I guess Newsweek was right to declare 2007, ‘The Year of the Widget.’

For Clearspring, this part of a series of major announcements (see Clearspring/CBS announcement) as we continue to execute on our mission of being the most scalable syndication platform on the planet. Believe it, or not, we have a couple more tricks up our sleeve. Stay tuned gang – this summer is going to be exciting.

I think it is safe to say we are witnessing the official beginning Web 3.0. To read some early commentary on the announcement check out Pete and Alex’s posts.

p.s. As an aside, it is amazing to see how fast this space is growing. I remember last summer when my brother and me were writing the first web widget definition in Wikipedia. πŸ˜‰

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hoomanradfar Written by:

  • Ryan Griffin

    It's about time for these guys…we'll see if they can come from more than a lap down on CBS. Regardless, congratulations Hooman! Truly an inflection point, I hope…

    On the personal side, here's hoping Heroes (along with, of course, the Office) is included in the "syndicatable" content pool.

  • Hooman Radfar

    Ryan! Nice to see you online brotha. It's been too long.

    I think that you will see that the NBC guys are actually pretty far. They are one of the most advanced media companies I have dealt with in terms of their thinking.

    And don't worry, your personal demand will be satisfied barring unforseen circumstances!!!! Ping me via email sometime. We should get together next time I am in NYC. Punch Greg and Jordan in the arm for me. πŸ™‚

  • http://www.fan-force.com Marco Hansell

    Congrats Hooman, this is really good news for the new WWW (wonderful world of widgets) haha. I didn't expect to see an exclusive Big media partnership so soon, many props to you all for ushering in Web 3.0.

    Marco

  • http://www.qrowd.com Robert Yeager

    Congrats on all the great news, Hooman!

  • vp

    I bet this is going to be the year of widgets πŸ˜‰

  • Pingback: StickiWidgets()

  • Hooman Radfar

    Thanks to all of you. We really appreciate your support and hope that this is the first step towards a better web. I know we have a lot of work to do, but I hope that we are on the right track!

  • http://www.fotolog.com/glickchick Rachel Glickman

    This is really fantastic news! Congratulations to the CT team for the months of hard work it took to get this deal done!

  • http://widgetmania.blogspot.com marS

    Cool this, but I really want to take one ClearSpring Widget to put it on my blog. Where to find it?
    And what about video widgets? Do you count them?
    Just for example:
    Revver serve about 100.000 videos daily, about 30.000 through widgets, than Magnify.net – they collect about 200.000 videos weekly and serve about 100.000 weekly through their widget.

  • Hooman Radfar

    Which one do you want? We are not a widget gallery like Google, Netvibes, etc, but I can ping you some. We are more like our friends at Feedburner…

  • http://www.bludrop.com Brian

    Is that NBC logo something that you made or is it real?

    Whatever it is it's clever…

  • Hooman Radfar

    Brian, thanks for the love. Truth be told, I swiped it off Google image search. Pretty rad though, eh? πŸ™‚