Big media has stepped up the online video game with NBCU and Fox announcing a new joint-venture to counter YouTube. Peter Chernin of Fox claims that, “At launch, this will be the largest advertising platform on Earth.”
Mike Hirshland thinks that this is a good thing. And, of course Mike Arrington has had a field day with this one – posting about the rumor, notes from the analyst briefing, and even the name of the venture. Apparently folks at Google call it “Clown-Co.” Now that’s not nice. What happened to do no evil, guys?
This announcement has clearly got folks talking about the face-off between Google and Big Media. However, there has not been too much discussion about how this new venture will impact that other online video player – Brightcove. A while back, I wrote a post entitled, “Brightcove vs. Everyone.” In this post, I outlined how it seemed like Brightcove was competing with everyone in the online video space.
Even with their whopping $59.5M in venture backing, this still seemed like quite a bit to chew on. Now that the media folks have made it clear that they intend to use their own platforms and the public uses YouTube, where does that leave Allaire and Co.? Any online video experts out there care to share?