There has been growing excitement in the marketing community about using widgets as advertisements. My friend Greg Verdino from Digitas has been preaching the concept of using widgets as a high engagement marketing vehicle for quite some time. Well it looks like it is finally happening.
According to Mashable, Bebo is officially launching advertising widgets. Some might balk at the idea of ad widgets, but would it really be that bad? Online advertising has a bad reputation because it is often annoying. However, if an advertisement is relevant it is simply another bit of content, right?
For instance, Universal Pictures is releasing the film Smokin’ Aces on Jan 26th. This movie has a pretty bad ass cast and promises to be pretty entertaining. As it happens, Universal has created a snaggable movie trailer with Clearspring to promote the movie. Is it that unbelievable that folks might post a trailer widget to their friend’s MySpace comments? Or that movie fanatics would use the trailer for in blog posts they write reviewing the flick?
I think it will take some time for the right models to work themselves out, but with all of the activity mounting this year is promising to shake up the world of online advertising.