At Clearspring, I have the opportunity to deal with hard-core technies as well as marketing/advertising folks. As you can imagine, these two groups do not always see eye-to-eye. There are those rare few, however, that manage to bridge the gap.
For those of you that do not already check out his blog, Steve Rubel is one of those cats. Although he technically on the dark side (JK) of the force (marketing/advertising/communications) his geek sense is pretty keen. Perhaps more importantly, he has a knack for translating his ideas into the written word.
I assembled a collection of his latest posts below. It seems that there is a bit of a trend emerging in his thinking…
Widgets + Steve Rubel = Heart.