Miva said it gives publishers more control, letting them generate revenue while protecting their brands’ integrity. Google and Yahoo erode publishers’ brands with their pay-per-call programs, for example, by extracting information for their own purposes, while Miva can offer publishers “no strings attached.”
Peter Corrao, Miva’s Chief Operating Officer had this to say:
We believe our contextual solution will provide publishers with significantly improved flexibility and control, enabling them to attract and retain advertisers and to more substantially monetize their own brands on the Web
Should be interesting to see how the advertising game plays out. I wish them the best of luck, as they are definitely in for a fight.